Welwyn and Hatfield Waterstones Events

Isadora Moon event at Welwyn Waterstones - 19th August 2017
Attendees at my Isadora Moon event at Welwyn GC Waterstones – 19th August 2017
Weekend Two of my Herfordshire Waterstones Events

Last week I wrote about my Watford Waterstones event. Yesterday marked the second weekend of my August Waterstones events to help promote Isadora Moon. Today I visited both the Welwyn Garden City and Hatfield stores. The staff at both shops were brilliant in promoting the events and we had a really good turn-out. As ever, it was wonderful to meet children who already enjoy the Isadora Moon stories, and to introduce my little vampire-fairy to some new people.

Colouring at the Welwyn Garden City Event

We were still setting up the craft table when the first very punctual children started to arrive. They got straight down to creating some beautiful Isadora Moon artwork using the colouring sheets, sequins and glitter paper. I always love seeing the different ways children go about decorating the line drawings.

Children colouring Isadora Moon at the Welwyn Waterstones event
Children colouring in Isadora Moon pictures at the Welwyn Waterstones event

Some children like to colour really carefully making sure everything stays within the lines, while other like to load on sequins and glitter. One little boy wanted to make sure his picture looked exactly like the example one I provided. He made sure all the colours were the same and that he stuck bat sequins in just the right places. Here is one of the really colourful ones from the Hatfield Waterstones event:

Lacey's colourful picture at Hatfield Waterstones Event
One little girl, Lacey, poses with her colourful Isadora Moon picture

And here is some of the great colouring the children did at the Welwyn Garden City Waterstones event:

Colouring in at the Welwyn Waterstones event
Colouring in is hard work!

This little girl was really pleased with this picture that she spent ages colouring in. When she was finished, she really wanted me to have it as a present. I’ve added it to my special folder where I keep the letters and pictures from children who have enjoyed my books.

A colourful gift from one little girl
A colourful gift from one little girl
Fun and games at Welwyn

After colouring, it was time to sign some books. I love hearing about which books the children enjoyed the most and why. Sometimes they ask me which my favourite is. Obviously I love them all, but I especially like Isadora Moon Goes Camping for the funny parts, and Isadora and Mirabelle shrinking themselves to play on the dolls’ house slide in Isadora Moon Gets in Trouble

Book signing queue at the Welwyn Waterstones Event
A little queue for signed books at the Welwyn Waterstones Event
Signing Isadora Moon at the Welwyn Waterstones event
This girl wore special black lipstick and was really happy to have her book signed.

After signing, I did an introduction to Isadora Moon for those who were meeting her for the first time:

Introducing Isadora Moon to old and new fans
Introducing Isadora Moon so everyone knows about her

Part of the introduction involves a game of feeling some of Isadora Moon’s favourite objects with eyes closed. This little boy did admirably at guessing what Isadora wears on her legs, getting very close with both ‘leggings’ and ‘trousers’. To be fair, he had never worn tights before.

A young boy tries to guess what Isadora wears
A young boy tries to guess what Isadora wears
Down the A1 to Hatfield!

Before I knew it, I was heading down the A1 to the second of Waterstones events, at the Hatfield Galleria. Last time I was here for an event, I did a picture of Isadora Moon for their display. They’ve left it up since, which was handy to promote today’s event!

My Isadora Moon picture on the window of Hatfield Waterstones
My Isadora Moon picture on the window of Hatfield Waterstones

My friend Laura is the events manager at Waterstones Hatfield, and she did some excellent promotion for the event, handing out flyers, sticking gems onto the posters and tweeting about the event:

Hatfield Waterstones events promotion
Laura’s Twitter promotion for the Hatfield event

Laura is also an illustrator, which is how I know her. We did our Art Foundation course together at the University of Hertfordshire eleven whole years ago. You can buy the book she illustrated on Amazon. Her, and her colleague’s promotion really paid off, because there were two fans who had turned up extra early. A couple more fans were disappointed to not be able to make the event, but had left copies behind the till for me to sign.

The Isadora Moon display table and me wearing Henry's vampire cape
The Isadora Moon display table and me wearing Henry’s vampire cape
Differences between the Welwyn and Hatfield Waterstones events

One difference I noticed between the Welwyn and Hatfield Waterstones events was in the people coming over to the event area. In Welwyn, just about everyone there had come specially for the Isadora Moon event. I don’t think there was anyone who just happened to spot the event while they were in the shop. Some of the children at Hatfield had come there specially, but there were quite a few who saw there was an event on, came over, and learned about Isadora Moon for the first time. Several of these bought copies and were excited to have them signed. I hope they enjoy reading about her adventures.

Children at the Hatfield Waterstones event
Children at the Hatfield Waterstones event at the colouring table and listening to the reading

All in all, I thoroughly enjoyed my events today. Thanks to the Waterstones staff for supporting and making them both successful. You can see what events I have coming up by visiting my Upcoming Events page.  Next weekend is the last of my Hertfordshire August Waterstones events. I’ll be visiting the St. Albans and Harpenden shops. After that I’ve got a little break from events, then I’m up in the East Midlands at the Derby Waterstones on September 16th. I hope you can make it to one of my events, if you haven’t already.

The Isadora Moon newsletter and Party Pack

Finally, if you haven’t already, please think about signing up to the mailing list for the Isadora Moon newsletter. The Isadora Moon party pack is going out this week, so sign up for a digital booklet of ideas for games, food, costumes and decorations to host your own Isadora Moon party. The newsletter will be out roughly once a month, and contain the latest Isadora Moon news as well as activities and other cool things. 

To subscribe, just fill in your email address in the box below:

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Harriet Muncaster and Henry at Welwyn Waterstones - 19th August 2017
Henry and me at the Welwyn Waterstones event – 19th August 2017


  1. Questions about Isadora Moon answered by Harriet Muncaster

    September 10, 2017 at 12:44 pm

    […] release” because books get sent to retailers as soon as they’re printed. I actually saw copies of the latest book in Welwyn Garden City Waterstones three weeks ago, and Amazon have also been showing it as ‘in stock’ for a […]

  2. St. Albans and Harpenden Isadora Moon Events - Harriet Muncaster

    October 2, 2017 at 7:25 am

    […] for the very busy autumn I’ve got coming up. If you haven’t already, you can read about my Isadora Moon events at Welwyn and Hatfield last week and my Watford event two weeks […]

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